New Acquisition Deal between Xbox and Activision Blizzard
A promising future awaits both Xbox and Activision Blizzard as they finalize their agreement for acquisition. This deal grants Xbox complete control over Activision’s valuable intellectual properties, including the renowned Call of Duty franchise and several other beloved game series.
In a recent interview with CNBC, Bobby Kotick, the current CEO of Activision until the end of the year, shared his perspective on the advantages of this union and his vision for the future of this acquisition. One of the highlights of the conversation was the potential for remastering games from Activision’s extensive catalog spanning three decades.
Reviving Activision’s Classic Games
Bobby Kotick expressed his belief that this is more than just a possibility:
«I think one of the benefits of this combination is that we can take games that have been in the library for the last 30 years and actually remaster them.»
It is surprising that Activision did not pursue this path independently before. While the exact reasons are unclear, financial issues may have influenced their decision-making regarding remakes and remasters.
This move aligns with Xbox’s strategy to expand its first-party game offerings and enhance its appeal through the Xbox Game Pass subscription service. With the official announcement of the acquisition, the opportunity to remaster Activision Blizzard games becomes highly plausible.
Currently, the merger between the two companies is in its initial stages. However, Microsoft is already working on integrating Activision Blizzard’s extensive catalog into Xbox Game Pass, aiming to further enrich the user experience.
This acquisition is set to be a milestone in the video game industry, as it opens the door for the triumphant return of Activision Blizzard’s iconic IPs in the Xbox ecosystem. Users will have the chance to enjoy their best titles once again or for the first time.