Amazon lleva el comercio electrónico a Prime Video con una tienda de productos, comenzando con la ‘Gen V’

by tiempoantenacom

Amazon’s Prime Video Launches‍ Virtual Shopping Experience for ⁤”Gen V” ⁤Series

Amazon’s video streaming service, Prime Video, is expanding its offerings to include an e-commerce shopping experience. The retailer ‌announced today the launch of a virtual shopping experience linked initially to one of its‍ series, “Gen V,” a young adult superhero series and ⁤spin-off of “The ⁢Boys.” The company suggests⁤ that ⁢it may offer similar experiences for⁣ other Prime ‍Video series and movies in the future.

Exploring the Fictitious University⁣ and Campus Store

Amazon refers‍ to “Gen V” as its “first-ever” e-commerce ​shopping experience on Prime Video. Users can visit the‍ show’s detail page where they can then explore the fictional Godolkin ​University of ‌”Gen V” through an immersive virtual campus tour and the Campus Store. The tour takes viewers to the student union and⁣ a campus store where‌ they can purchase products from Godolkin University and other‍ dormitory items.

Interactive Campus Experience

The 360-degree experience also includes an interactive ⁣campus map, information about superhero statues in the courtyard, an “orientation” video at the student union, and locations such as Vought-a-Burger, dormitories, and soon, the Dean Shetty’s office.

Seamless Shopping Experience

As users navigate the campus store, they can click on items they wish to purchase, which opens a​ window to complete the transaction on by ⁣clicking the yellow “Buy Now”⁣ button.

Image Credits: ⁣Amazon

Following the Trend of Merchandising

The idea of linking merchandise with original ⁤series and movies is not unique: Netflix established its own merchandising ‍division to help drive products related to popular shows⁢ like “Stranger Things” and now manages its own online store at with clothing, collectibles, toys, and ‌more from a variety of programs and movies. Hulu ‍also attempted to open a store ‍with ugly sweaters and holiday products in previous years. And last year, Disney+ connected its streaming service with an exclusive store for its subscribers featuring brands like Star Wars, Marvel, Disney Animation Studios, and Pixar that could be purchased directly from‍ the service’s ​detail pages.

Expanding into Merchandising

Despite being an e-commerce giant, Amazon had not fully delved into marketing its own ‍Prime Video shows and movies directly from Prime Video, despite having several popular⁤ originals with dedicated fan bases. That may change as the retailer now hints that “Gen V” ​will be the first of new merchandising efforts, noting that the⁤ new virtual store is a place ⁣where fans can buy merchandise from “popular⁢ Prime Video series and movies,” not just Gen Z.

“The new experience will expand the worlds of Prime Video titles by creating convenient and culturally rich environments ​for customers to discover, learn, experience, and consume‍ more of their favorite stories,” said Amazon.

Availability and Product Range

The new store is⁣ already available⁤ in the U.S. and features around 150⁤ items available for purchase, which are delivered through Prime. The merchandise itself comes from Sony Pictures Consumer Products, in collaboration with licensee Ripple Junction, who launched a product program ahead of the season 1 debut. In addition to “Gen V” products, Amazon is ⁣also now selling official licensed products from “The Boys” on its retail site.

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